About david
Originating from the “lively” streets of Torrance, CA, David Hamidzadah is a celebrated business strategist and marketer, known for his work at companies like hims & hers, Seed Health, Uber, and Samsung.
From launching innovative products at Seed Health to leading high-performing teams at hims & hers, David has honed his ability to turn ideas into impactful work that drives sustained growth to consumer businesses.
My approach
I combine creativity and data-driven insights to tell stories that truly connect with people and drive growth. My goal is to create emotional connections with consumers through storytelling, while using data to fine-tune strategies for the best results. By constantly reviewing performance metrics, I can quickly adapt to keep each campaign engaging and effective. This blend of creativity and analytics helps me craft innovative marketing strategies that not only resonate with audiences but also align with business goals.
Body of work
Seed Health
Member Testimonials Campaign
High-fidelity content capture of real users taking Seed - driving performance via social proof, high impact messaging and bold visuals.
Seed Health
VS-01® Product Launch
Led the GTM strategy and launch for the irst vaginal probiotic suppository clinically validated to establish an optimal vaginal microbiome.
Uber
Predictably Premium Campaign
Redefining the Uber Black experience in partnership with Martha Stewart.
Hims & Hers
Hard Mints Product Launch
Led and drove the strategy + execution of the Hims Hard Mints Launch - leading to exponential growth and product adoption.
Hims & Hers
Gronk x Hims Hair
Hims Hair first brand campaign, partnering with Rob Gronkowski to build a truly 360 campaign that drove category penetration.
Hims & Hers
Hims Hair Portfolio Products
Led the launches for multiple skus across the hims hair portfolio, including the hims hair chew and topical spray that led to 3x growth to the category in 1 year.
Featured In
Services
GTM Strategy + Positioning
Audience Strategy
Product Positioning
Competitive Audit
TAM Sizing
Persona Mapping
Journey Mapping
Channel Strategy
User Acquisition Strategy + Growth
DR Ad Strategy
Landing Page Strategy
Channel Planning
Influencer Marketing
TV Ad Strategy + Execution
Breakthrough Campaign Strategy
Campaign Briefing
Ideation + Concepting
Comms + Media Strategy
Execution Strategy
Measurement + ROI Analysis
Digital Product + Site Optimization
Conversion Rate Optimization
Experimentation + Testing
UX Audits + Funnel Analysis
Copy + Design Recommendations
Partners